This class will consider the demand for services and facilities that are vital to the production of the various business events: meetings and conferences, incentive travel, trade fairs and exhibitions, and corporate entertainment. In turn, the supply of these services and facilities—both at the destination level and at the level of individual enterprises and organizations—will be examined.
You'll Walk Away with
- The ability to distinguish between the major sectors of the events industry and to recognize the particular requirements of the buyers in each one
- Knowledge of the main suppliers and intermediaries in the meetings sector
- An understanding of the career opportunities in organizations and enterprises that cater to the events industry