• Enrollment system is currently unavailable. We apologize for the inconvenience.┬áPlease try again later.

Social Media Marketing Analytics

This course focuses on the application of marketing analytics across critical marketing planning, implementation, and control processes, including segmentation, targeting, positioning, customer lifetime value, forecasting, new product development, and optimal resource allocation.

More details

You'll Walk Away with

  • An understanding of the key principles of marketing analytics as applied to social media
  • The ability to apply metrics to various social media campaigns
  • A working knowledge of the social measurement tools landscape

Ideal for

  • Professionals interested in building a strong foundation for a career in social media marketing
  • Students seeking to explore core concepts in social media marketing analytics

1 section

  • Summer 2018
    • Section

      001
    • Semester

      Summer 2018
    • Date

      Jun 18 - Aug 6
    • Day

      Monday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Levy, Sarit
    • Location

      Instructor Led
Toggle

Closed

    • Section

      2
    • Semester

      Spring 2018
    • Date

      Mar 7 - Apr 25
    • Day

      Wednesday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Honigman, Brian
    • Location

      Instructor Led
    Tuition $825