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Marketing and Public Relations Certificate in Social Media

Diploma Description

To earn a certificate, students must declare their candidacy at the start of their program of study. To do so, please use the button above.

The Certificate in Social Media gives students general knowledge of the social media field that can be applied to any profession. Upon completion of this certificate, students will be able to explain the principles of social media, examine key aspects of social media communications, identify existing and future opportunities for social media communications, and describe how social media complements an integrated marketing communication plan. This certificate consists of two required foundational courses and two electives and is expected to take up to two semesters to complete.

Must be completed within

3 years

Program Curriculum

COURSES THAT GIVE YOU THE SKILLS AND TRAINING YOU NEED TO START YOUR NEW CAREER

Program Curriculum

COURSES THAT PROVIDE FOUNDATIONAL INFORMATION IN THE FIELD WITH OPTIONS TO SPECIALIZE IN AN AREA RELEVANT TO YOUR NEEDS

REQUIRED COURSES

All Courses Required

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2020 Fall
1 section

Social Media Community Management

Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.

2020 Fall
1 section

ELECTIVES

Complete 2

Digital Commerce: Building Digital Business Models

Learn to strategize and build your e-commerce presence and digital sales environment for modern times.

2020 Fall
1 section

Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

2020 Fall
1 section

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2020 Fall
1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2020 Fall
1 section

General Admission Requirements

For those who have completed some college Completion of 32 credits with at least 2 years work experience OR 60 credits with no work experience required

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2020 Fall
1 section

Social Media Community Management

Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.

2020 Fall
1 section

Digital Commerce: Building Digital Business Models

Learn to strategize and build your e-commerce presence and digital sales environment for modern times.

2020 Fall
1 section

Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

2020 Fall
1 section

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2020 Fall
1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2020 Fall
1 section