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Marketing and Public Relations Certificate in Social Media

Diploma Description

The Certificate in Social Media gives students general knowledge of the social media field that can be applied to any profession. Upon completion of this certificate, students will be able to explain the principles of social media, examine key aspects of social media communications, identify existing and future opportunities for social media communications, and describe how social media complements an integrated marketing communication plan. The certificate can be achieved in two semesters but must be completed within one year.

 

You'll Walk Away With

  • The ability to explain principles of social media
  • The skills to craft key aspects of social media communications
  • The tools to identify existing and future opportunities for social media business

Earn a 10% DISCOUNT* on courses by declaring your candidacy for the Certificate in Social Media.

 

Program Curriculum

COURSES THAT GIVE YOU THE SKILLS AND TRAINING YOU NEED TO START YOUR NEW CAREER

Program Curriculum

COURSES THAT PROVIDE FOUNDATIONAL INFORMATION IN THE FIELD WITH OPTIONS TO SPECIALIZE IN AN AREA RELEVANT TO YOUR NEEDS

All Courses Required

REQUIRED FOR CERTIFICATE - COMPLETE ANY 4 COURSES

Complete 4

Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

2025 Spring
1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2024 Fall
+ 1 more semester
2 sections

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2025 Spring
1 section

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2024 Fall
+ 1 more semester
2 sections

Social Media Community Management

Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.

2024 Fall
+ 1 more semester
2 sections

General Admission Requirements

For those who have completed some college Completion of 32 credits with at least 2 years work experience OR 60 credits with no work experience required

Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

2025 Spring
1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2024 Fall
+ 1 more semester
2 sections

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2025 Spring
1 section

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2024 Fall
+ 1 more semester
2 sections

Social Media Community Management

Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.

2024 Fall
+ 1 more semester
2 sections