National Football League and NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport
June 15, 2021
The National Football League and the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport Announce a New Sports Executive Education Program

The Program Will Serve to Enhance the Development of the Next Generation of NFL Leaders, While Focusing on Increasing Diversity Across the League

New York, NY – The National Football League (NFL) and the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport recently announced the launch of a new sports executive education program designed specifically for rising NFL leaders. The program was developed to equip the next generation of the League’s executives with the knowledge and skill sets needed to take advantage of the revolution of new technologies, to harness the power of globalization, and to identify and capitalize on “game-changing” consumer preferences—all factors that are redefining sports around the world. Central to its mission will be a focus on increasing the diversity of rising leaders in the organization, empowering them with new tools and insights to adapt to a changing sports environment.

“The NFL is thrilled to partner with NYU and the Tisch Institute for Global Sport on this program, which will help the League’s future leaders acquire crucial skills that will empower them to succeed and lead the business,” said Jonathan Beane, senior vice president, chief diversity & inclusion officer NFL. “A large component of this program will be on accelerating the development of high potential employees from a variety of backgrounds at the League level, and we’re looking forward to seeing this partnership between the NFL and NYU grow for years to come.”

The new executive education curriculum was developed by the Tisch Institute for Global Sport in collaboration with the NFL. As a global leader in sports business education, the Tisch Institute prepares sports industry leaders to navigate change and to embrace the transformative power of sport. The Tisch Institute works with sports organizations to help them identify new trends and to implement them as part of their culture, while training those who will lead during the next wave of innovation. NFL-NYU Executive Education program content will address a wide range of issues and opportunities that are critical to sports executives and organizations today and in the future. Topics will include: the changing preferences and needs of consumer/sports fans; value creation in the context of one’s organization and role; and new technologies in sports—5G, Artificial Intelligence, and Blockchain, to name a few. The program also will focus on imparting key skills that are needed to manage and lead effectively, including harnessing the true power of diversity by understanding the underpinnings of bias and the power of sport to create social impact.

“The Tisch Institute for Global Sport is ideally positioned to contribute to the development of human capital in sports organizations, drawing on our research and insights into the dramatic shift in fan values and behaviors. Our accomplished faculty of scholar-practitioners, are well-equipped to play a key role in accelerating the development of the future leaders of the NFL and the sports industry,” said Vince Gennaro, associate dean of the Tisch Institute.

The program is structured in four modules, each of which consists of three-week sessions that are delivered both online and through live intensive sessions. The highly interactive program will include lectures, guest speakers, group discussions, and networking over four months. Each participant will receive a Certificate of Completion, indicating that they have mastered the rigorous curriculum and its critical applications.


The globally-ranked Preston Robert Tisch Institute for Global Sport of the NYU School of Professional Studies is a widely recognized, leader in sport business education. Its goal is to develop the future leaders of the sports industry by providing them with the tools to innovate and lead in complex times. The Tisch Institute’s curriculum is built around three themes that are reshaping the industry—sports technology and innovation; globalization; and new, emerging fan behaviors. Through its degree programs—the BS in Sport Management; the MS in Sports Business, which was ranked #16 globally in the 2020 SportsBusiness Postgraduate Rankings; and the MS in Global Sport, along with its certificate and executive education offerings, the Tisch Institute offers a world-class education to those just entering the field, as well as to seasoned professionals who seek to advance in the industry by harnessing the power of the digital and global transformation of sport, the evolution of the fan base, and the changing dynamics of sport consumption.

Located in the heart of NYC, the Tisch Institute and its students benefit greatly from their close proximity to many of the world's leading sports leagues, teams, athlete representation firms, sports marketing agencies, and sports venues. The Tisch Institute also has established itself on the global stage as a premier sport business educator, with industry connections to sport partners around the world. Faculty members are leading experts in their fields, imparting their knowledge and sharing their connections with their students. A network of more than 1,300+ alumni worldwide, makes the Tisch Institute the ideal place to gain the NYU education that will help students and professionals to “change the game” now and in the years to come.

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