August 3, 2020

NYU School of Professional Studies Launches New Certificate in Healthcare Marketing and Communications to Meet the Growing Demand for Specialists in This Dynamic Field

Certificate Launch Includes Virtual Panel Discussion With NYU SPS Faculty Members and Industry Leaders From VMLY&R, MM&M, and Klick Health on Thursday, August 6

NEW YORK, August 3, 2020 – The demand for highly trained healthcare communications and marketing specialists is on the rise. With rapid growth and disruption in the industry, there has been a revolution in patient communications and engagement. To meet this demand, the NYU School of Professional Studies (NYU SPS) Division of Programs in Business (DPB) has launched a new Certificate in Healthcare Marketing and Communications that is ideally suited for professionals who wish to advance their career in healthcare marketing and communications or those who seek to change careers.

“The marketing and communications needs in healthcare are unique, given the high degree of regulation that governs the sector, as well as the complex network of intermediaries and influencers involved in many healthcare decisions, and all of that is changing rapidly with digital and data as drivers,” noted Michael Diamond, academic director of the Integrated Marketing and Communications department and a clinical assistant professor at DPB. “This certificate will provide students with the insights and understanding of the organizational, structural, and regulatory needs of the healthcare sector, as well as the context and the practical tools necessary to build out integrated, interdisciplinary marketing and communications plans.

The Certificate is ideal for entry- and mid-level marketing and communications professionals who may want to switch their area of specialty, or professionals already working in the healthcare, pharmaceutical or biotech industries that want to expand their marketing and communications skill-set.

Classes are offered fully online and asynchronously, enabling students to study when it is convenient for them. The curriculum includes two required courses that can be taken during the Fall 2020 semester: “The Evolving US Healthcare Ecosystem” and “Healthcare Marketing and Communications Essentials.”  Registration is open now for these two classes. 
In addition, students can choose two electives from five options during the Spring 2021 semester: “More Than a “Patient:” Engaging the Healthcare Consumer Holistically,” “Crisis Communications in a Regulated Environment,” “Measuring the Impact of Marketing and Communication in an Age of the Quantified Self,” “Disruption and Innovation in the Healthcare Market,” and “Healthcare Product and Brand Development: From Discovery to Launch to Brand Building.”

To mark the launch, NYU SPS will host a virtual panel discussion, “UpSkilling your Career in Healthcare Marketing and Communications,” with industry leaders from VMLY&R, MM&M, and Klick Health, along with faculty from the School, on Thursday, August 6, from 2:00 to 3:30 p.m.

Michael Diamond will moderate the panel discussion that includes the following guests:

  • Howard Courtemanche, Global Healthcare Practice Lead for VMLY&RA

  • Marc Iskowitz, Executive Editor, MM&M

  • Margie Kuo, Strategic Healthcare Marketing Consultant, NYU SPS faculty

  • Destry Sulkes, EVP Growth at Klick Health, NYU SPS faculty

Register for the virtual session on August 6.

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About the NYU School of Professional Studies
For 85 years, the NYU School of Professional Studies has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nation’s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 13 bachelor’s degrees for traditional and post-traditional students, four associate’s degrees, and a plethora of non-degree courses and credentials.

NYU SPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing, including real estate, real estate development, and construction management; hospitality, tourism, travel, and event management; global affairs and global security, conflict, and cybercrime; global sport and sports business; publishing; marketing; public relations; project management; executive coaching and organizational consulting, human resource management and development, and human capital analytics and technology; management and systems; translation; and professional writing. It is focused on building skills that open doors to opportunities in emerging fields and global markets. NYU SPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.

Home to some of the largest and most prestigious industry conferences in the world, including the Schack Institute of Real Estate’s Capital Markets Conference, REIT Symposium, and National Symposium of Women in Real Estate; and the Jonathan M. Tisch Center’s International Hospitality Industry Investment Conference, the School’s invaluable connections to industry leaders is a truly distinguishing factor in the education that it provides. Through career development services and resources provided by the NYU Wasserman Center for Career Development at NYU SPS, guest lecturers, site visits, participation in numerous conferences and events, and Global Field Intensives, students benefit from an NYU education that will set them apart. In addition, they have the opportunity to learn from and network with more than 30,000 NYU SPS alumni who live, work, and contribute to innovation in industry around the world.

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