NEW YORK, June 5, 2020 – The NYU School of Professional Studies (NYU SPS) Center for Publishing will present the latest discussion in its 2020 Media Talk Series on Wednesday, June 10, 6:00–7:15 p.m. The panel, “Classic Brands, Changing Times: How National Geographic and The New York Times Evolve and Inform,” will be offered in a thought-provoking virtual session.
The panel will feature Susan Goldberg, editor-in-chief of National Geographic and editorial director of National Geographic Partners, and Monica Drake, assistant managing editor of The New York Times, in a conversation about how legacy brands have evolved into multi-platform storytellers.
As stories continue to unfold in unimaginable ways in today’s world, these two leading journalists will assess the role of the media in shifting and turbulent times and how a steady voice and clear vision can not only inform, but also inspire, when we are confronted with new realities.
- Susan Goldberg is editor-in-chief of National Geographic and editorial director of National Geographic Partners. As editorial director, she leads all journalism across platforms, including digital journalism, magazines, podcasts, maps, and Instagram. She is the 10th editor, and first female editor, of the magazine since it was first published in October 1888. In her illustrious career, she has held positions as an executive editor for Bloomberg News in Washington, as editor of The Plain Dealer, the daily newspaper of Cleveland, as executive editor of The Mercury News in San Jose, and at USA Today, including stints as a deputy managing editor of the News, Life and Enterprise sections. Goldberg has a bachelor’s degree in journalism from Michigan State University.
- Monica Drake is an assistant managing editor for The New York Times, overseeing new editorial, digital, and other initiatives. Her portfolio includes integrating The Times’ journalism on emerging platforms like smart speakers, using new technology to improve storytelling, and launching and overseeing editorial projects that span many desks. Previously, she was a senior editor who managed The New York Times’ Travel section, worked on strategic projects, and started The New York Times’ Surfacing, a cross-platform column focused on subcultures around the world. Drake started at The Times as an intern in 1998, and was promoted to copy editor in 2001. She is a graduate of Columbia Journalism School and Yale University.
About the NYUSPS Media Talk Series
The NYUSPS Media Talk Series presents public conversations with media leaders about trends and important publishing topics from an industry insider’s viewpoint. The February 2020 session, “Passionate Readers, Powerful Publishing: Reaching Niche Audiences in New Ways,” featured bestselling authors Sarah MacLean, Tochi Onyebuchi, Veronica Roth, and Karin Slaughter. Two Media Talk events took place in 2019. The February 2019 Media Talk, titled “From Book to Screen to Stage: New Audiences for Bestselling Fiction,” featured Harlen Coben, Val Emmich, and Adriana Trigiani, and the June 2019 Media Talk, “Book Lovers on the Internet: Connecting with Readers in Digital Ways,” included Cristina Arreola, senior books editor at Bustle, Jane K. Lee of Epic Reads, and authors Emma Straub and Jess Zimmerman. Other NYU Media Talks have featured bestselling authors such as David Baldacci, Alice Hoffman, Jeff Kinney, Erik Larson, Lauren Oliver, Jodi Picoult, Jeffrey Toobin, and Colson Whitehead.
About the NYUSPS Center for Publishing: Digital and Print Media
The NYUSPS Center for Publishing: Digital and Print Media offers a range of innovative programs in publishing and digital media, including the MS in Publishing: Digital and Print Media, a 42-credit graduate program that prepares students for careers in books, digital and magazine media; the Summer Publishing Institute (SPI), a six-week intensive for recent college graduates, rising college seniors, and young professionals who are interested in entry-level careers in media; and executive education programs, both in New York and abroad. For more information about the Center for Publishing, visit sps.nyu.edu/publishing.
About the NYU School of Professional Studies
For 85 years, the NYU School of Professional Studies has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nation’s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 13 bachelor’s degrees for traditional and post-traditional students, four associate’s degrees, and a plethora of non-degree courses and credentials.
NYUSPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing, including real estate, real estate development, and construction management; hospitality, tourism, travel, and event management; global affairs and global security, conflict, and cybercrime; global sport and sports business; publishing; marketing; public relations; project management; executive coaching and organizational consulting, human resource management and development, and human capital analytics and technology; management and systems; translation; and professional writing. It is focused on building skills that open doors to opportunities in emerging fields and global markets. NYUSPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.
Home to some of the largest and most prestigious industry conferences in the world, including the Schack Institute of Real Estate’s Capital Markets Conference, REIT Symposium, and National Symposium of Women in Real Estate; and the Jonathan M. Tisch Center’s International Hospitality Industry Investment Conference, the School’s invaluable connections to industry leaders is a truly distinguishing factor in the education that it provides. Through career development services and resources provided by the NYU Wasserman Center for Career Development at NYUSPS, guest lecturers, site visits, participation in numerous conferences and events, and Global Field Intensives, students benefit from an NYU education that will set them apart. In addition, they have the opportunity to learn from and network with more than 27,000 NYUSPS alumni who live, work, and contribute to innovation in industry around the world.