Real World - Hugo Boss

Professor: David Cooper
Schedule: Mondays, 2:00pm - 4:30pm
Credits: 3-credit course


The challenge:

Hugo Boss will engage students in a marketing and communications challenge around the launch of their first ever women's sportswear line.


About the organization:

Hugo Boss AG, often styled as BOSS, is a global luxury fashion house headquartered in Germany. The company sells clothing, accessories, footwear, and fragrances.

Hugo Boss logo