MS in Sports Business Curriculum

Can be completed in as little as 12 months

DEGREE/CURRICULUM STRUCTURE

CORE COURSES: The core curriculum of the MS in Sports Business is designed to provide a deep and broad foundation in the areas of sports law, leadership in sports, sports finance and economics, as well as sports analytics, digital media and marketing, and sports engagement. (core course lists below)

ELECTIVES: MS in Sports Business electives provide opportunities for individual exploration of specialized topics in sports business that can help to define your career path. They include courses such as: The Business of eSports, Sport Public Relations and New Media Strategies, and a Seminar in Sports Leadership. (electives below)

FOCUS AREAS:
 Not sure about a career path? Our specially designed focus areas are composed of elective courses, which are bundled to help you make decisions about the right course of study for your goals and objectives (focus areas below)

CAPSTONE COURSE:
 Students enrolled in the MS in Sports Business Capstone participate in a comprehensive research project that reflects current trends within the sports industry. The project must combine applied research methods and theoretical knowledge to focus on a relevant topical area. The final project is evaluated by faculty members, administrators, and industry executives, and serves as a demonstration of a student's understanding of subject matter and how it can relate to real-word scenarios. (capstone information below)

OPTIONAL INTERNSHIP: Many students in the MS in Sports Business choose to take advantage of the Tisch Institute's deep industry connections by participating in an internship. These internship experiences help to broaden your expertise in a sports business or organization and provide critical contacts and future employment opportunities.

PROGRAM REQUIREMENTS

The MS in Sports Business is a 36-credit degree program consisting of a required set of core courses, electives, and a capstone course.

Core Curriculum

The core curriculum is designed to provide you with a deep and broad foundation that supports concentration course work and serves you throughout your career. Students are required to take all of the following courses.

Capstone

Students are required to take the following courses

Focus Areas – Students will be advised to complete 3 elective courses in their chosen category

Focus areas are composed of elective courses, which are bundled to help you make decisions about the right course of study for your goals and objectives.

1. Sports Law:

For students who are interested in exploring a career in labor relations, intellectual property and licensing, NIL (Name, Image, and Likeness), and risk management for a professional team, league, or sports property, the sports law focus focus area offers the following courses:

*Sports Law (Core Course)
-Labor Relations and Contracts in Sports
-International Sports Law
-Intellectual Property & Licensing
-Amateur Sports Governance

2. Integrated Sports Marketing Communication:

For students interested in a career that will be focused around social media, advertising, journalism, and marketing research via communication platforms, the following courses are available:

*Science of Fandom (Core Course)
*Digital Sports Media and Marketing (Core Core)
-Sales and Sponsorship
-Applied Sports Business Intelligence
-Sports Public Relations and New Media

3. Global Sport:

For students interested in exploring careers in an international sport context, such as global consulting strategies or mega sporting events, the following courses available:

-Foundations of Global Sport Management (Core Course)
-Global Sport Business
-Global Field Intensive
-Olympic and Global Events
-Internship
-Independent Study

4. Sports Media:

For students interested in a career as a public relations manager, sports analyst, or social media coordinator, the following courses are available:

*Digital Sports Media and Marketing (Core Course)
-Applied Sports Broadcasting Techniques
-Sports Sponsorship and Sales
-Sports Public Relations and New Media
-Applied Sports Business Intelligence
-Internship

5. Sports Operations:

For students interested in careers in sports facility management; sports operations management; or sports event coordination, planning, and design the following courses are available:

-Business of Professional Sports
-Intercollegiate Athletics
-Planning and Development of Major Sporting Events
-Olympic and Global Events
-Internship
-Independent Study

6. Sports Analytics:

If you are interested in exploring a career in athletic player performance, sports business performance, and sports customer relationship management (CRM) the following courses may be of interest:

*Data, Decision Making, and Analytics (Core Course)
-Baseball Analytics
-Gridiron Analytics
-Basketball Analytics
-Fundamentals of Analytics
-Revenue Strategies and Pricing
-Applied Sports Business Intelligence
-Internship

7. Sports Leadership and Finance:

For students interested in a career as a financial advisor or business analyst or in pursuing a job in corporate strategy or front office management for a professional team, league, or sports property, the following courses are available:

*Sports Finance and Economics (Core Corse)
-Capital Markets and Investments for a Sports Enterprise
-Financial Modeling for a Sports Enterprise
-Seminar in Sports Leadership 
-Internship
-Independent Study

8. Sports Technology:

For students interested in careers in sports data analysis, sports video analysis, and sports new media strategies (Virtual Reality (VR)/Augmented Reality (AR)), the following courses should be considered:

-Sports Technology and Innovation
-Sports Entrepreneurship
-Business of eSports
-Internship
-Independent Study

9. Applied Sports Research:

For students interested in careers involving consumer and market research for sports, sports data science, and sports strategy management, the applied sports research focus area offers the following courses:

*Data, Decision Making, and Analytics (Core Course)
-Applied Sports Business Intelligence
-Sports Business Thesis I
-Sports Business Thesis II
-Internship
-Independent Study

10. eSports Management:

For students interested in sports sales, operations, event planning, and social media as well as coordinating roles within the eSports enterprise, the following courses are available:

-Business of eSports
-Culture of eSports
-Internship
-Independent Study

APPLICATION DEADLINES

Fall Semester

Priority:   January 15

International Final: April 1

Domestic Final: April 15

 

Spring Semester

Priority:   September 15

International Final: October 1

Domestic Final: November 30

Admissions Criteria

We carefully weigh each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the School offers.

CONTACT ADMISSIONS

The NYU SPS Admissions team is here to help you navigate the admissions process and ensure that all of your questions and/or concerns are addressed. Call or email to set up a Zoom or Skype appointment.

212-998-7100 • sps.admissions@nyu.edu

SCHOLARSHIPS & FINANCIAL AID

Click the link below to find important information regarding the federal aid process, NYU School of Professional Studies (NYU SPS) department and divisional scholarships, private loans, and the NYU payment plans.