MS in Integrated Marketing Curriculum


CORE CURRICULUM: Core integrated marketing courses provide the foundational concepts that apply to marketing campaign strategy and execution, digital marketing, marketing analytics, marketing database management, and marketing leadership. Students have the opportunity to engage in deep discussion of critical topics such as customer relationship management (CRM), and can apply what they learn to actual marketing problems that are unfolding in the real world as they occur throughout the semester.

CONCENTRATIONS: Concentrations in Brand Management, Digital Marketing, and Marketing Analytics build upon the core curriculum and provide deeply specialized knowledge in your area of interest. Please see concentration pages for full details on study options.

CAPSTONE: The capstone is the final project that marks the culmination of your marketing studies. It challenges you to evaluate concepts and approaches for a new business and develop a business plan that integrates a broad set of marketing strategies and tactics to achieve business, sales and marketing goals.


The degree is a 42-credit program consisting of a required set of core courses (27-credits), the selected concentration (12-credits), and a Capstone (3-credits).


The capstone course is required following the completion of the above concentration courses.


MS in Integrated Marketing concentrations build marketing skill sets and knowledge that enhance your résumé and increase your career options. Choose from one of three degree concentrations.


Visit the Admissions Deadlines page to view the application deadlines.

Admissions Criteria

The NYU SPS Admissions team carefully weighs each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the NYU School of Professional Studies offers.


The NYU SPS Admissions team is here to help you navigate the admissions process and ensure that all of your questions and/or concerns are addressed. Call or email to set up a Zoom or Skype appointment.

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We recognize that earning a master’s degree is an investment in your future, and NYU SPS offers many options to assist you in financing your education.