CORE CURRICULUM: Core integrated marketing courses provide the foundational concepts that apply to marketing campaign strategy and execution, digital marketing, marketing analytics, marketing database management, and marketing leadership. Students have the opportunity to engage in deep discussion of critical topics such as customer relationship management (CRM), and can apply what they learn to actual marketing problems that are unfolding in the real world as they occur throughout the semester.

CONCENTRATIONS: Concentrations in Brand Management, Digital Marketing, and Marketing Analytics build upon the core curriculum and provide deeply specialized knowledge in your area of interest. Please see concentration pages for full details on study options.

CAPSTONE: The capstone is the final project that marks the culmination of your marketing studies. It challenges you to evaluate concepts and approaches for a new business and develop a business plan that integrates a broad set of marketing strategies and tactics to achieve business, sales and marketing goals.