MS in Integrated Marketing

Overview

The two-year MS in Integrated Marketing will provide you with the ideas and best practices that are essential for success in today’s global business and marketing landscape. Marketing is increasingly seen as the growth driver of business - with its sensitivity to the insights and needs of consumers and the function’s strength in creatively translating business concepts into competitive and differentiated products and services, supported by compelling and impactful marketing programs. If you are looking to excel across a broad range of industries or organizations, with a comprehensive and integrated focus on the levers of the marketing mix, the full-time or part-time MS in Integrated Marketing is the right choice.

The Integrated Marketing master's is offered through the Integrated Marketing & Communications department within the Division of Programs in Business.
 

FLEXIBILITY FOR SPRING 2021

Study in New York City OR if you are unable to attend on-site in NYC for spring, you can start this degree remotely and join us on campus in Fall 2021.
NOTE: Certain restrictions and requirements may apply for international students.

Learn

At its core, the MS in Integrated Marketing is driven by creative approaches, strategic imperatives of digital transformation, and the profound value of data-driven, fact-based marketing. You will study with practitioners of marketing with careers that provide models of leadership and innovation across the full range of marketing disciplines and functional specialties. Taught with a mixture of classroom learning and real-world practice, the course offers experiential learning and career development such as internships, plus full-time career guidance curated with the help of the School’s dedicated career center.

 

Connect

Leveraging the valuable networks of NYU and aligning with the faculty’s connections to iconic brands and marketing agencies, you will benefit from an academic experience situated within a growing professional network. Through projects that provide direct collaboration with industry, a commitment to academic rigor, and an eye to constant innovation, the MS in Integrated Marketing will give you the academic credentials and qualifications you need to succeed without sacrificing the hands-on experience you must have to remain relevant in the field.

 

Program Structure

Core Courses

Our two-year program starts with a core set of courses which allow you to begin applying the foundational concepts of marketing that professionals call upon in the design and development of strategic and effective marketing programs. These courses include campaign development, financial decisions for marketing, strategy development, and leadership orientation. Students and faculty use the classroom to engage in practical exercises and discussions around topics like customer relationship marketing and digital marketing. They also have the opportunity to discuss and apply their knowledge to live marketing problems unfolding in the real-world as they occur throughout the semester.  

 

Electives

With an eye to the expansive nature of the field of integrated marketing, our program is designed with multiple options within each concentration and an opportunity to take a course elsewhere at NYU to create an academic plan that truly meets your unique goals.

 

Internships

Internships provide students with the opportunity to acquire professional experience and add a real-world perspective to their studies. Working on-site at a corporation, nonprofit, governmental organization, or educational institution, internships provide working experiences offered with educational guidance and mentorship. Students apply the knowledge acquired through their coursework to industry practice and explore career options.

 

Concentrations

Following the core courses, students select a more focused path towards a sector of marketing meant to hone their expertise and delve deeper into the areas that typically define some of the major career options for our graduates: Brand Marketing, Digital Marketing, or Marketing Analytics.

 

Capstone

The cornerstone of your program is the Capstone, where students build a complete business plan to bring to market a product or service. Students apply their knowledge of marketing to the industry of their choice and solve a real business problem through a product or service. This Capstone, along with a number of other courses in our program, will provide you with a portfolio of projects and initiatives. These are a powerful complement to your resume and in discussions with employers.

 

 

Core Requirements

The degree is a 42 credit program consisting of a required set of core courses (27-credits), the selected concentration (12-credits), and a Capstone (3-credits).

Capstone

The capstone course is required following the completion of the above concentration courses.

Concentrations

Students select one of the following concentrations:

Brand Management

This concentration helps you manage the purpose and promise of what your brand delivers through integrated marketing communications.

Marketing Analytics

This concentration focuses on how to aggregate, structure, and analyze data to support marketing decisions, and use data and visualization to build recommendations and impact marketing strategy.

Digital Marketing

This concentration helps you manage and integrate marketing touchpoints through digital channels.

Admissions Criteria

We carefully weigh each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the School offers.

 

Application Deadlines

Fall Semester

Priority: January 15

International Final: April 1

Domestic Final: July 1

 

Spring Semester

Priority: September 15

International Final: October 1

Domestic Final: November 30

 

Required Documents

Personal Statement

Resume

Two Letters of Recommendation

Standardized Tests (If required by Admissions team)

 

Transcripts

Applicants submitting official transcripts will be given priority during the application process. 

Fees

For Academic Year 2019-2020

Application Fee $150

Registration Fee (per semester) $651

Tuition per 3 unit course $6,204

Language Proficiency

TOEFL scores are required for applicants who did not complete an undergraduate degree in the United States or in a country where the only primary language is not English.  Successful candidates achieve a minimum score of 110 on the Internet-based test.

 

For the IELTS, a minimum overall band score of at least 8.0 is recommended.

 

NYUSPS does not prohibit applicants with lower TOEFL/IELTS scores from applying for admission since many factors influence the admissions decision. 

 

Pearson Versant English Placement Test (VEPT)

If an international applicant has not achieved the minimum scores as described above, they are required to participate in the VEPT, a 50-minute online test that evaluates English language proficiency.

 

Career Success

96.1% of NYUSPS Integrated Marketing graduate students reported being employed within six months of graduation.

Alumni of the NYUSPS Integrated Marketing program land opportunities across a wide range of levels, organizations, and geographic locations. Below are sample employers and job titles reported over the last five years:

Employer

360i

American Express

AUDITOIRE China

Bank of China

BET Networks

BitMart

BNP Paribas

China Merchants Bank

China Telecom

Citigroup

Coca Cola Company

Constellation Agency 

Eff Creative Group

Enlight Global Consulting

Exwys

Fosun Group

Geometry Global

Gravity Media

GroupM

HNA Capital

Huawei Technologies

iBeeHub

IBM

L'Oreal

Lenovo

Mars China

MediaCom

Microsoft

MRY

NBCUniversal

Nielsen

PBJ Marketing

OMD Worldwide

Ralph Lauren

Resolution Media

Romanoff Consulting

Shiseido

Tencent

United Nations

 

 

Job Title

Account Director / Executive / Manager / Planner / Supervisor 

Ad Operation Coordinator

Activation Manager

Analyst - Business, Digital Marketing, Market Research, Marketing, Paid Search, Social Media & SEO

Assistant Digital Media Planner

Associate Marketing Manager

Brand Manager / Strategist

Business Development Manager

Campaign Manager

Digital Marketing Associate / Manager / Specialist / Strategist

Director of Marketing

E-commerce Marketing Strategist

Email Marketing Associate

Global Management Trainee

Investor Relations & Marketing Associate

Junior Creative Strategist

Marketing and Social Media Communications Associate

Marketing Assistant / Associate / Consultant / Coordinator / Director/ Manager / Specialist

Media Planner

Product Manager

Project Coordinator, Digital

Project Manager

Senior Account Executive

Strategic Planner

 

 

As professional relationships are an essential part of student success, the NYUSPS Wasserman Center for Career Development and the Division of Programs in Business partner on a variety of career initiatives.

Financing Your education

Click the link below to find important information regarding the federal aid process, NYU School of Professional Studies (NYUSPS) department and divisional scholarships, private loans, and the NYU payment plans.