The MS in Integrated Marketing offered by the NYU SPS Division of Programs in Business, Department of Integrated Marketing and Communications provides you with the marketing strategies and best practices to ensure a competitive advantage in today’s global business environment. Marketing is a growth driver with a broad range of applications—brand management, digital marketing, content marketing, marketing analytics, and search engine optimization—to name a few. Integrating all of these skills, this degree prepares you for a wide range of marketing jobs, teaching you to translate business concepts into competitive and differentiated products and services. You may consider other MS in Marketing degrees, but none can provide the networking opportunities, internships at top NYC ad agencies and digital firms, combined with a renowned NYU education.
Masters (MS) in Integrated Marketing
- Degree core curriculum that prepares you for marketing jobs in digital marketing, social media marketing, adver-
tising, branding, marketing research, marketing analysis, SEO and SEM, creative management, and more.
- Three degree concentrations in Brand Management, Digital Marketing, and Marketing Analytics
- Internships at advertising agencies, media organizations, digital marketing firms, in-house marketing departments, SEO and SEM agencies, among others
- Flexible full- or part-time study options
- Can be completed in as little as 18 months
Who Should Consider Earning the MS in Integrated Marketing?
If you seek a degree that will build your skills as a marketing strategist, while providing the tools needed to design and implement digital marketing campaigns, enhance brand value, influence consumer behavior, and measure marketing impact, this degree is for you. Those who can problem solve, ask smart questions, think creatively and strategically, and influence outcomes will benefit most from this comprehensive course of study.
Degree Overview Video
Choose From Three Marketing Concentrations
The MS in Integrated Marketing offers degree concentrations in: Brand Strategy, Digital Media, and Marketing Analytics. Each area of specialty provides distinct marketing skills combined with the business and technical acumen to make you highly competitive and ready to take on the work required to position and promote products, services, and causes to the audience targets and market segments that will provide the strongest results.
Learn From Marketing Experts Across Specialty Areas
You will study with faculty members who are marketing experts and whose careers and insights span across the full range of marketing fields. Taught through a mixture of classroom learning and real-world experience, this degree provides immediately applicable marketing skills and the benefit of learning from those who solve complex marketing challenges every day. Prominent guest lecturers add breadth and depth to the classroom experience, providing the advice, insights, and connections to get ahead.
Gain Global Skill Sets
While marketing strategies and tactics differ based upon audience, market segments, and marketing campaign goals and objectives, they share many common threads with an underlying purpose of influencing consumer behavior, elevating brand awareness, building customer loyalty, and positioning products in the marketplace. The skill sets you acquire through the MS in Integrated Marketing can be used anywhere in the world, increasing your job opportunities. The diversity of the student body makes for rich classroom discussion and a global perspective that provides a professional advantage.
Internships and Job Opportunities
Through the Division of Programs in Business and the NYU Wasserman Center for Career Development at NYU SPS, MS in Integrated Marketing, students can complete internships that provide the hands-on experience needed to compete for marketing and advertising jobs while building a portfolio of marketing projects that demonstrates their ability to address a wide range of marketing challenges. Many of these internships evolve into permanent positions or marketing consulting jobs. Over 96% of our students reported being employed within six months of graduation. Our graduates go on to a wide range of careers in a broad array of companies and organizations including:
- American Express
- AUDITOIRE China
- Bank of China
- BET Networks
- BNP Paribad
- Coca Cola Company
- Mars China
- PBJ Marketing
- OMD Worldwide
- Ralph Lauren
- United Nations
FREQUENTLY ASKED QUESTIONS
What is Integrated Marketing?
Marketers need to reach and engage consumers who learn about and interact with a company’s products and services through multiple touchpoints. Integrated Marketing brings together communications, advertising, retail, experience, product design etc., into a coordinated program, to drive growth, centered around the consumer’s needs.
What Jobs Can You Get With an Integrated Marketing Degree?
Students who graduate with a Marketing Degree are trained to design, manage, and measure impactful marketing campaigns across multiple media e.g., digital, TV, social media etc. and set strategies to grow brands, services, products, and organizations.
Students who graduate with a marketing degree go on to be brand managers, digital marketing managers, social media managers, marketing analysts, marketing strategists, media planners, campaign managers, among several other roles.
What is an Integrated Marketing Campaign?
An Integrated Marketing Campaign starts with a deep understanding of a consumer’s needs, attitudes, and behaviors, matching them with business and marketing objectives, in order to develop a set of initiatives and activities that create, communicate and capture value for consumers, integrated across multiple touchpoints.
What is a Typical Marketing Manager Salary?
The median salary for Marketing Manager in New York is $129,000 according to salary.com, and across the US the median salary is $107,000.
How Does This Degree Differ From an MBA?
A masters degree in marketing provides the graduate student more functional, practical and detailed knowledge about the professional field of marketing, and will typically be less theoretical and more applied than many MBA programs. An MBA is designed to be a more generalized business degree with study of many subjects outside marketing.