CORE CURRICULUM: The core curriculum offers a strong focus on the use of technology and data as they apply to developing and driving actionable customer insights. In addition students gain a deep understanding of the ways in which to manage portfolios of products and services; design and deploy revenue and pricing strategies; and manage communications for pitches, launches, turnarounds, and crises.

ELECTIVES: Students have the opportunity to select a path for deeper study through electives that provide a highly specialized approach to preparing for the C-Suite.

CAPSTONE: The innovation capstone allows students to take what they have learned throughout their course of study and apply it to a project that demonstrates their knowledge, ability to think creatively an strategically, and leadership and management skills.