Marc J Beckman

Adjunct Instructor

Office of the Dean

  • BA, Boston University
  • JD, Hofstra University
Contact Info

Marc Beckman is the Co-Founder and CEO of DMA United, the award-winning advertising agency positioned at the center of style and design. Mr. Beckman’s philosophy concentrates on building equity at the intersection of content and commerce. In fact, he has designed and implemented creative campaigns for countless individuals and corporations within DMA United’s polycultural platform, including venerable brands such as NBA, Pepsi, Sony, Warner Bros. Entertainment, Nelson Mandela, Gucci, and MoMA.

Mr. Beckman embraces new technology and trends to augment marketing platforms and communications tactics. To date, he has leveraged blockchain technology to launch platforms for over fifty brands; and has created six marketplaces in Web3 for clients. Mr. Beckman’s cross-sector blockchain approach includes programs in luxury, fashion, government, technology, academics, philanthropy, and beauty.

Mr. Beckman is the author of The Comprehensive Guide: NFTs, Digital Artwork, Blockchain Technology. The book has received many accolades, including receiving best-seller status, and inclusion on JP Morgan’s Reading List.

Marc Beckman is New York University’s Metaverse Senior Fellow, an Adjunct Professor in Marketing at NYU Stern, and the Chairman of Stern’s Luxury & Fashion Council. Further, Mr. Beckman is developing legal policy and best practices for Web3 and other emerging technologies as Co-Chair of the New York State Bar Association’s Web3 Task Force.

Mr. Beckman received a Bachelor of Liberal Arts from Boston University and a Juris Doctorate from Hofstra University. He was admitted to the bar association of New York, New Jersey, and Washington DC.