Karen J Freberg

Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. She is also the new Director of The Nest, a full service student agency focused on strategic communication and social media at the University of Louisville. Freberg is also an award winning author, and has written several books including Social media for strategic communications: Creative strategies and research based applications and Discovering Public Relations: An Introduction to Creative and Strategic Practices. She is also an adjunct instructor for West Virginia University and NYU.

Freberg also has worked on several consulting opportunities with General Motors, adidas, Adobe, Facebook, Chipotle, HubSpot, Sun Tan City, Brown-Forman, The Breeders’ Cup, DHS, CDC, Hootsuite, Colorado Ski Association, and Firestorm Solutions. Freberg has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Cannes Lions (Co-Chair of the Cannes Lions Educator Summit), Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program and contributor), Adobe (EDUMax Thought Leader and Adobe Education Leader), Facebook Blueprint (Subject Matter Expert), and HubSpot (Education Founding Member).