Jenny M Fernandez

Jenny Fernandez earned her Bachelor of Arts degree in Applied Mathematics & Bachelor of Science degree in Operations Research from Columbia University and her Master of Business Administration from Kellogg School of Management.  At NYU SPS, she teaches Campaign II: Planning & Management and has also taught at Columbia University.  She is Vice President of Sales & Marketing at Merlin Entertainments and was previously at Mondelez International as Marketing Director.  She is a Marketing Executive & General Manager with strong track record of leading strategic business turnarounds in NA and Asia, and strength in building global brands, driving innovation, managing P&L, and developing high performing talent.  Her brand responsibility included Madame Tussauds, LEGOLAND Discovery Centre, SEA LIFE, Oreo, Trident, Triscuits, Planters and Post Select Cereals.