Pamela J Roach
Marketing and Public Relations
- BA, Radcliffe College
- MBA, Columbia University Business School
Pam is co-founder and CEO of Breakthrough Marketing Technology, a business consultancy that uses market analytics to generate the facts that make a client’s business better. BMT, under Pam’s leadership, uses an assortment of methodologies to uncover insights about customers’ preferences and the positionings that lead to business growth and new strategic directions. They include Lean and Six Sigma concepts that they both teach and apply; agile product concept evaluation; statistical analysis; predictive analytics and machine learning; quantitative data design collection and analysis; and qualitative interviews, exploratory focus groups, and ethnographies.
Pam has designed, collected, analyzed and delivered the intelligence necessary to produce insights into the motivations, attitudes and outcomes that characterize multi-cultural target advertisements. Clients for this work include communications strategy for the USMC LEAP commercial, package goods companies and advertising agencies. For 7 years, she designed and delivered Design for Lean and Six Sigma curriculum to Xerox Corp. marketing professionals. She is certified with Green Belts participants who completed the course and project work. She conducted a series of qualitative exploratory groups and a survey of small business/dental practices in the state of North Carolina. Part of the objective of the engagement was to understand the courses these small business practices needed and the way they preferred them delivered in order for the society to be perceived as a valuable membership option. BMT has also worked with a number of professional membership organizations to identify the information, learnings, and services their members were looking to increase the value of the membership
Prior to starting BMT, at AlliedSignal/Honeywell, she was responsible for marketing support of global sales to 15 industries. She has led marketing, customer service and e-business departments; designed, built, and managed global marketing organizations; built brand equity and refined brand strategies; and developed and implemented communication strategies. She led the team that delivered the first and only patent to a mature business winning a corporate prize, and her global cross functional product development team won a corporate Six Sigma for Growth competition introducing new products with the business’ highest levels of profitability. The key to the success was the collection and analysis of consumer data to define and design the benefits they would pay more for.
Pam has delivered presentations on product development, commercialization and innovation to the Product Development Management Association (PDMA), Institute for the Study of Business Markets (ISBM), WCBF Six Sigma for Marketing Conferences, and the American Chemical Society. Pam has been a guest speaker at Rutgers Business School, Rowan University and taught a series of workshops for a Marketing Certificate Program at Kent State University Center for Corporate and Professional Development. For 7 years she taught and coached Xerox on Design for Lean and Six Sigma. Pam is a graduate of Hunter College High School and a former member of the Alumni board. She continues as a member of the Diversity committee which she founded. She is also a board member of the Exam Schools Partnership Initiative non-profit start up that aims to address inequity of educational opportunity for academically advanced students, particularly from Black and Latino families, in racially isolated and low income elementary and middle schools in New York City. She is a supporter of the Paterson Task Force. Pam is an adjunct professor at NYU School of Professional Studies Integrated Marketing and Communications.