Jukka Laitamaki

Clinical Professor

Jonathan M. Tisch Center of Hospitality

  • MBA, Turku School of Economics and Business
  • MS, Cornell University
  • PHD, Cornell University
Contact Info

Dr. Laitamaki is a global academic and expert in strategy, marketing, branding, sustainability and entrepreneurship with special focus on international hospitality, tourism and service industries. He has over 30 years of higher education and consulting experience in over 20 countries on six continents and at the United Nations. Dr. Laitamaki has worked as a management consultant with Service Management Group and McKinsey & Company, and as a professor at U.C. Berkeley, Fordham University and New York University. At Fordham he built and directed Global Professional MBA (GPMBA) Program with 140 students from 40 countries. Newsweek recognized GPMBA as one of the top seven international MBA Programs in the U.S. At New York University Dr. Laitamaki teaches Strategy Formulation, Business Development and Brand Management. He lectures and conducts research in global and competitive strategy, Blue Ocean and brand strategy, customer and brand experience management, entrepreneurship, and sustainability. Dr. Laitamaki’s research has been published in several international conferences and journals including European Management Journal, California Management Review and Journal of Transnational Management. He is a contributor on tourism policy for the text book Travel and Tourism: An Industry Primer by Prentice Hall. Dr. Laitamaki’s recent research on sustainability of Cuban tourism industry was published in the Managing Global Transitions International Research Journal, and his research on Cuban UNESCO sites was published at the THoR 2017 Sustainable Tourism Conference in Singapore. 

Nov 01 2010

Chapter on The Six Alpha Competitiveness Criteria of Evaluating Tourism Destinations

By Haaga-Helia: A Glance of Hospitality Management
Nov 01 2008

Article on Globalization of Destination Management Organizations

By Finnish Journal of Tourism Research
Jan 01 2008

Travel and Tourism: An Industry Primer Chapter on Governments and Politics

By John Wiley & Sons
Apr 01 1997

Article on Customer Value Added

By European Management Journal
Jun 01 1996

Article on Borderless Service Designs

By Journal of Transnational Management
Sep 01 1995

Article on Total Quality Research

By California Management Review