Dina L Shapiro

Adjunct Assistant Professor

Marketing and Public Relations

  • BA, George Washington University
  • MBA, Boston University
Contact Info

Dina Shapiro began her career at top global marketing agencies such as BBDO and JWT building iconic brands such as MasterCard, Kleenex, Campbellā€™s Soup, Weight Watchers and Excedrin. She then parlayed her agency-side experience to senior marketing positions at Fortune 125 companies, Citi and Alcoa. She was an intrapreneur in corporate environments, proactively driving innovative marketing initiatives that won multiple awards including a Gold Effie and Cannes Lion. In 2013, Dina founded Yorkville Consulting to focus on her passion to teach people how to be world-class marketers. Some of her teaching subjects include team building for marketers, customer decision journey, brand strategy, integrated marketing, client-agency relationships, and lead generation. Her clients are mostly Fortune 500. She has five published courses on LinkedIn Learning. Her business has achieved year-over-year increases in gross profit and net income. Dina holds an MBA in General Management from Boston University, and a BA in Economics from George Washington University.