Dina L Shapiro
Adjunct Assistant Professor
Marketing and Public Relations
- BA, George Washington University
- MBA, Boston University
Dina Shapiro began her career at top global marketing agencies such as BBDO and JWT building iconic brands such as MasterCard, Kleenex, Campbell’s Soup, Weight Watchers and Excedrin. She then parlayed her agency-side experience to senior marketing positions at Fortune 125 companies, Citi and Alcoa. She was an intrapreneur in corporate environments, proactively driving innovative marketing initiatives that won multiple awards including a Gold Effie and Cannes Lion. In 2013, Dina founded Yorkville Consulting to focus on her passion to teach people how to be world-class marketers. Some of her teaching subjects include team building for marketers, customer decision journey, brand strategy, integrated marketing, client-agency relationships, and lead generation. Her clients are mostly Fortune 500. She has five published courses on LinkedIn Learning. Her business has achieved year-over-year increases in gross profit and net income. Dina holds an MBA in General Management from Boston University, and a BA in Economics from George Washington University.