Barry A Martin

Adjunct Instructor

Marketing and Public Relations

  • BA, City University of NY
Contact Info

Barry Martin is an Adjunct Instructor of Consumer Behavior at the NYU School of Professional Studies where he was awarded SPS’s Teaching Excellence Award in 2018. Barry is Co-Founder and Chief Strategist at TELL-IGNITE, a strategic branding company focused on creating strong, emotional connections between brands and consumers.

A seasoned marketing and consumer insights executive, Barry has held senior leadership positions at global advertising agencies, media and publishing companies. His clients have included Procter & Gamble, Johnson & Johnson, Pillsbury, Mondelez International, Yahoo! and Mitsubishi among others. In addition to his corporate work, Barry has led pro-bono projects for Human Rights First, Reach Out and Read and The Universal Hip Hop Museum. 

Previously, Barry led the Consumer Insights team at Time Inc. where he worked in a wide variety of genres including news, technology, fashion, entertainment and pop culture. He also spearheaded several industry research studies including “Storytelling In A Multiplatform World” and “A Biometric Day In The Life” – a first-of-its-kind study that measured peoples’ in-the-moment emotional reaction to various forms of content during the course of their actual day.