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Peter C Bather

Adjunct Instructor

Marketing and Public Relations

Education
  • BEc, University of Wisconsin - River Falls
  • MBA, University of Minnesota
Contact Info

Pete Bather is a senior marketing professional with over 30 years of experience in e-commerce and direct marketing. In addition to teaching at NYU, Pete is currently CMO of an e-commerce and catalog retailer Micro-mark. He also is VP of Contact Optimization for Clario Analytics, a marketing analytics provider to major retail brands.  Pete has particular expertise in strategic planning, e-commerce and applying financial disciplines and measurement to marketing programs. Past positions include VP of Marketing - JCrew, VP Marketing - Hanover Direct, VP of CRM and Analytics - Benchmark Brands.