Peter C Bather
Marketing and Public Relations
- BEc, University of Wisconsin - River Falls
- MBA, University of Minnesota
Pete Bather is a senior marketing professional with over 30 years of experience in e-commerce and direct marketing. In addition to teaching at NYU, Pete is currently CMO of an e-commerce and catalog retailer Micro-mark. He also is VP of Contact Optimization for Clario Analytics, a marketing analytics provider to major retail brands. Pete has particular expertise in strategic planning, e-commerce and applying financial disciplines and measurement to marketing programs. Past positions include VP of Marketing - JCrew, VP Marketing - Hanover Direct, VP of CRM and Analytics - Benchmark Brands.