Acquiring knowledge and skills to succeed in tourism and hospitality careers can happen beyond traditional lectures, assignments, and internships. As technology infuses all touchpoints of customer journey, connecting the theoretical knowledge with real-world innovations and applications in a technology-ready classroom space becomes an imperative for experiential learning.
Hospitality Innovation Hub Experiential Learning Lab
HI Hub Experiential Learning Lab's mission is to partner with travel, hospitality, and business technology leaders to foster applied learning experiences for all students. Through hands-on learning in the HI Hub Lab, students experiment with the latest technology and software solutions and gain confidence to embrace innovations upon stepping into professional careers.
Applied research projects with HI Hub Lab companies empower students and faculty to address burning problems and questions permeating the travel, tourism, and hospitality industry and share findings with the professional community.
How we collaborate:
- Access to software licenses and training resources for students and faculty
- Evaluate, compare, and reflect on technology innovations
- Involvement in classroom and capstone projects
- Invited talks and speaking opportunities
- External outreach and engagement
- Event sponsorship
If you would like to collaborate with us, please contact us.
Technology companies that support the HI Hub Lab’s mission.
Amadeus is a multinational technology company that provides solutions for the travel industry, including reservation systems, inventory management software, and data analytics tools. With a presence in over 190 countries, Amadeus serves travel agents, airlines, hotels, car rental companies, and other travel providers.
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth.
Cvent is a leading meetings, events, and hospitality technology provider that delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent’s suite of products includes online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement.
Hoteza is an interactive, guest-facing solution for entertainment, informatainment and communication set on various platforms controlled from one CMS. Hoteza products include TV, HSIA, Mobile App, Self check-in, In-room tablet, room control, digital signage and marketing platform that act as one ecosystem and are designed for hoteliers who want to create a seamless guest journey experience across their properties.
RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with over 2200+ customers in over 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
Rival IQ, a NetBase Quid company, is a social media analytics company in Seattle that helps social media professionals maximize their impact with competitive benchmarking, comprehensive analytics, and automated insight generation. Their intuitive software simplifies the analysis and acquisition of billions of social posts, placing social performance in context, and providing answers to the most important social media questions.
Stayntouch is a cloud-native, guest-centric, and fully mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests.
Unifocus is an end-to-end Workforce Management solution that helps the hospitality industry manage their staff and property more effectively. One platform provides everything you need, from managing staff schedules and tasks, to creating budgets, to gaining insights into guest satisfaction and employee engagement. This powerful system maximizes performance and productivity while simultaneously delivering a superior guest experience.
What do our technology companies have to say?
“Partnering with the NYU Tisch Center of Hospitality has been an exceptional opportunity to educate and influence the next generation of hospitality entrepreneurs and innovators. We are especially honored that our industry-leading mobile PMS powers the Hospitality Innovation Hub’s Experiential Learning Lab, giving students a state-of-the-art digital environment to gain direct experience with the latest hotel technology. Of course, our partnership with NYU extends beyond technology transfers. We are proud that our joint research projects are helping to educate and shape the hospitality landscape of the future."—Dan Hogan, Chief Product Officer, Stayntouch
Innovation is part of RateGain’s DNA, and we are proud to be working with the Tisch Center of Hospitality, which is leading the way in developing future hospitality professionals and in encouraging innovation.—Chinmai Sharma, President Americas, RateGain
We are very honored that the Tisch Center sees the value our solutions offer in preparing future industry leaders to be able to adapt to shifting industry workforce needs.—Moneesh Arora, CEO, UniFocus
HI Hub Lab is the vehicle for collaboration for faculty researchers, students, and hospitality industry professionals in applied research projects. Applied research projects involve faculty-led research projects or student-led projects in capstone or specialized elective courses, conducted in collaboration with the HI Hub Lab community.
Hotel Industry Digital Transformation: The Current State of Play
NYU SPS Tisch Center of Hospitality and PricewaterhouseCoopers researchers came together to research the current state of digital transformation and technology innovation in hospitality. The findings from interviews and focus groups with major hotel brand executives, operators, owners, and technology vendors illustrate five areas of priority to elevate technology-enabled experiences including automation, standardized integration, data analytics, artificial intelligence and machine learning, and technology investments.
US Traveler Sentiments on Attribute-Based Shopping
NYU SPS Tisch Center of Hospitality and StayNTouch have collaborated on a traveler sentiment research analyzing guest opinions relating to attribute-based shopping in hospitality. Researchers surveyed nearly 1,000 U.S. travelers to uncover their opinions and sentiments surrounding a significantly more customizable booking experience. The study led by Dr. Vanja Bogicevic and graduate student Owen Wexman was presented at HITEC Orlando 2022 conference in June 2022.
Owen tells us about his independent study project experience about project.
How did you get involved in this study?
I had a course with Professor Bogicevic over a summer semester that I thought was great. Then, sometime during the following fall semester, I ran into her at a Fireside Chat. I mentioned that I had been doing research with another faculty member and was looking to get involved with another independent study.
How did you conduct your research?
I began my research with NYU libraries to start familiarizing myself with the literature. Then the study involved a Qualtrics survey that Professor Bogicevic and I put together, which covered a broad scope to help us develop a comprehensive understanding of consumer sentiments toward Attribute-Based Selling (ABS).
What were your key takeaways from this project and collaboration with StayNTouch?
Beyond the results and conclusions from the study, my takeaways include a greater understanding of how to conduct formal research/surveys and how to ask/pose questions strategically. I'd also say that I benefited from collaborating with a company partner like StayNTouch. The corporate world has a different cadence than the classroom. Having deadlines and deliverables in a context similar to a client helped prepare me for my post-graduate position as a consultant at Deloitte. I would absolutely recommend students at SPS take advantage of opportunities like these as they're a great way to prepare for your career post-school.
2022 Hotelier Technology Sentiment Report
Hotelier Technology Sentiment Report is a capstone project led by two graduate students at the Jonathan M. Tisch Center of Hospitality, Chloe Carver and Cara Kun, in collaboration with hospitality technology company StayNTouch and HI Hub Lab. Chloe and Cara tell us about their project in the interview.
NYU School of Professional Studies
Jonathan M. Tisch Center of Hospitality
7 East 12th Street, Suite 721G
New York, New York 10003
Experiential Learning Lab
7 E 12th Street, New York
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