Friday, May 3, 2024, in Tulsa, OK  at 10:15 CST Hybrid (via Zoom and in person).

About the Contest

Over the course of six months, 5 teams have prepared a presentation showcasing their ideas. This has culminated in the NYU SPS Tisch Center of Hospitality HI HUB Incubator Pitch Contest which is based on the Elevator Pitch concept, popular in the venture capital community. It is an extremely concise presentation of an entrepreneur's idea, business model, marketing strategy, competitive analysis, and financial plan, which is delivered to potential investors. The premise is that it could be made in a few minutes, should the entrepreneur spot a potential investor on an elevator and have the opportunity to pitch their idea during the brief ride

Each of the five finalists will have exactly 10 minutes to pitch their venture ideas in person or via Zoom to a distinguished panel of judges in alphabetical order for companies’ names.

Join Zoom Meeting
ID: 89395791003

Join by phone
(US) +1 646-931-3860

Joining instructions
Meeting host:

duo in front of Atento Capital screens
Atento Capital bag with logo
Atento Capital logo

Day 1: Thursday, May 2nd

  • Evening:
    • 5:45 pm - 6:00 pm: Shuttle from Hyatt to Happy Hour
    • 6:00 pm - 7:00 pm: Happy Hour Networking Event at Atento Capital: 109 N Detroit Ave, Tulsa, OK 74120
    • 7:00 pm - 9:00 pm: Dinner (Location Duet Restaurant)
    • 9:00 pm - 9:15 pm: Shuttle from Dinner to Hyatt

Day 2: Friday, May 3rd

  • Afternoon:
    • 12:15 pm - 1:00 pm: Lunch and Break for Judging Panel- Judges
    • 1:00 pm - 1:15 pm: Awards Ceremony
    • 1:15 pm - 1:30 pm: Shuttle from Consumer Affairs  to Greenwood Rising
    • 1:30 pm - 2:15 pm: Placemaking Activity
    • 2:15 pm - 2:30 pm: Shuttle from Gathering Place to Greenwood Rising
    • 2:30 pm - 3:30 pm: Placemaking Activity
    • 4:00 pm - 5:00 pm: - Ask Atento Anything at Gitwit: 301 E Archer St, Tulsa, OK 74120
    • 5:00 pm - 7:00 pm: Atento Capital First Friday Mixer: 109 N Detroit Ave, Tulsa, OK 74120
    • 7:00 pm: Shuttle from Atento Capital First Friday to Hyatt
      • The shuttle will make one trip to the hotel. If you decide to explore Downtown Tulsa after the event you will be responsible for your transportation back to the hotel

Day 3: Saturday, May 4th

  • Morning:
    • Departure

Entrepreneurs should try to answer the following critical questions clearly during their pitch presentations;

  1. What's the PROBLEM?
  2. What's your SOLUTION?
  3. How large is the MARKET?
  4. Who is the COMPETITION?
  5. What makes you so SPECIAL?
  6. What's your ECONOMIC MODEL?
  7. How exactly will you achieve SALES?
  8. Have you assembled a qualified TEAM?
  9. How will you secure the required RESOURCES?
  10. What are you proposing for an INVESTMENT?

Some of the judging criteria will be as follows for the panel of judges:

Business Model (25%)
Does the applicant’s response clearly describe (1) the company’s unique value proposition (the business concept), (2) how the firm uses its sustainable competitive advantage to perform better than its rivals over time (strategy), and (3) how can the firm make money now and in the future (revenue model)?

Product  & Originality (25%)
Does the applicant’s response clearly describe what they are selling, or plan to sell, to customers?

How do the idea and execution compare to existing products/services in the marketplace when it comes to creativity, originality, and innovation?

Market (25%)
Does the applicant’s response clearly describe who they are targeting and how big the market is?

Team (25%)
Does the applicant’s response clearly outline and describe their key team members?


First Prize
A $20,000 cash prize will be awarded to the winner.

Please note that NYU HI HUB Incubator reserves the right to disqualify, at its sole discretion, any individual or team from the competition at any time (before or after the Contest or the award of any prize) for any reason. Reasons for disqualification may include but are not limited to, misrepresentations in the application process, plagiarism, infringement of the intellectual property of others, and any failure to comply with the rules of the competition. Disqualified individuals or teams shall forfeit any prizes awarded to them.

May 2nd to May 4th, 2024

Check schedule

Tulsa, Oklahoma

All Entrepreneurs, Alumni, Investors, and Mentors 


HI HUB Incubator

Tulsa cityscape