February 16, 2022

Tisch Center Summer Study Away: Culinary Tourism and Events in Florence, Italy

Dr. Jukka Laitamaki will teach Culinary Tourism and Events in Florence, Italy, through NYU’s Summer Study Away program. Dr. Jukka tells us more about his background and the course subject below.

What is your background?

I got my Ph.D. from Cornell University School of Hotel Administration.  I have explored 63 countries, and I am a global academic and an expert in strategy, marketing, branding, sustainability, and entrepreneurship with a special focus on international hospitality, tourism and service industries. I have over 30 years of higher education and consulting experience in over 20 countries on six continents and at the United Nations.

Can you tell us about you summer course, Culinary Tourism and Events in Florence, Italy?

In this course, students will learn about current trends and challenges in culinary tourism. They will also learn how to design and develop a culinary sightseeing tour in Florence. Italy is known globally as a food destination, and students on this trip will be able to explore the main suppliers in the region – as well as sample their products, of course!

Can you tell us a little bit about your involvement with Summer Study Away?

Prior to this course, I have taught Summer Study Away courses in Prague and Paris, and now Italy. It’s a very exciting opportunity!

Why would you encourage students to get involved with this?

This is an amazing opportunity to emerge yourself into Italian culture in terms of food, wine, arts, and most importantly the Italian Way of Life - La Dolce Vita! It is also a wonderful way to experience studying at the beautiful NYU Florence Campus La Pietra.

Is there anything else you’d like to share?

Cultural explorations include food tours, sightseeing in romantic Florence, and beautiful Tuscany. There is a plan for a guided tour of Badia a Coltibuono winery with its 1051 abbey, renaissance gardens, frescoed salons, cloister, and historical aging cellars. We will also participate in a cooking class that includes lunch with coffee as well as recipes, the diploma, and a souvenir apron.

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