Jonathan M. Tisch Center of Hospitality
Placemaking and Destination Branding
This course incorporates the role of significant international and domestic organizational sources and examines relevant data to compare and contrast the importance of placemaking as the destination attraction. Students will study how creativity and innovation are incorporated in the development processes and how an individual or a group of people conceives of a creative idea that guides decisions about branding a product or a destination for the purpose of attracting visitors. Place branding is a way of communicating and developing a strategic marketing program based carefully on a planned approach to creating knowledge and experiences at different destinations and within local communities.