Preston Robert Tisch Institute for Global Sport

The Psychology of Fandom

This course delivers an in-depth foundation of the aspects of the sport fan as a special category of a consumer by providing students with an understanding of the underpinnings of fans¿ perspectives, attitudes, affinities, and reactions to their favorite teams¿ successes and failures. Students will explore the psychology, sociology, and neuroscience of fandom while also learning about fan behaviors and their economic motivations.
Course Number
Associated Degrees