Preston Robert Tisch Institute for Global Sport

Digital Media & Marketing in Sport

Digital media and marketing have become two of the most dynamic and growing sectors of the sport industry. Digital technology influences every part of the sport industry, which inspires innovation and change at a whirlwind pact. Digital weaves into other sport disciplines like marketing, PR, sponsorship, events, finance, facilities, etc. This course will focus on the latest trends and challenges in the digital sport world.
Course Number
TCSM1-UC2520
Associated Degrees