Marketing and Public Relations
The practicum consists of in-depth work on a case study in public relations and/or corporate communication within a corporation, nonprofit organization, educational institution, governmental or non-governmental organization, or public relations agency. This case study - previously solved by the entity - provides practice in solving real-world issues, while having the opportunity to discuss the case with an actual employee ("client") who worked the scenario, as well as present possible solutions at the end of the course. Post presentation, students will learn from the client how the case was actually solved, and provide feedback on the students¿ work. Students will select or be placed with a case study from a list of faculty-approved entities. Students will be required to produce evidence of their contributions under the stewardship of a faculty member. They may also do additional research or provide supportive case analysis based on primary research that is deemed beneficial to the organization¿s mission and objectives.