Professor Myron Gould is an adjunct faculty member in the Department of Management and Systems and the Integrated Marketing Department at NYU School of Professional Studies (NYU SPS). He teaches graduate-level courses, including the innovative capstone course he designed, "Innovation and Entrepreneurship," which focuses on strategic business planning and entrepreneurship. With over 30 years of teaching experience, Professor Gould has significantly contributed to curriculum development and has been instrumental in mentoring thesis students, guiding them in their research and project preparations, and supporting Fulbright Scholarship applicants through the application process.

As a Dean's Faculty Teaching and Learning Innovation Scholar, he has conducted impactful research on “The Quality of Media and Satisfaction with Available Promotional Tools – A Study of Retail Brick-and-Mortar Promotional Efforts.” His dedication to student learning earned him the Division of Business Programs Award for Teaching Excellence in 2016. Professor Gould is passionate about enhancing the educational experience, facilitating the placement of numerous Applied Project students in businesses to complete their capstone projects.

In addition to his academic pursuits, he serves as the Chief Executive Officer of Twenty-Twenty Operating LLC, a developer and operator of consumer-facing digital platforms that showcase New York City’s vibrant dining and cultural landscape. The company also offers business-facing consultancies that provide strategic planning, professional writing, coaching, mentoring, and training services. His prior roles include Divisional President at The Kleid Company, where he successfully launched new contemporary media divisions, and Director of Youth Marketing at Columbia Special Products, a division of Columbia Records, CBS, Inc.

Publications

• "Commercializing "Follower" Relationships Is Good For Your Business - And Your Bottom Line" By Postings - Direct Mail Club of New York (Jan 20 2013)
• Direct Marketing Methods, Media and Metrics By McGraw-Hill (Dec 31 2011)
• The Inside Scoop on Media and Entertainment Law (Ghost written) By The Legal Intelligencer (Aug 23 2007)
• Preparing to Survive a Dead End Job (Ghost written) By The National Law Journal (May 10 2007)
• What Works in Today's Legal Workplace (Ghost written) By The Legal Intelligencer (May 01 2007)
• It's all in the Package. Firms competing for top candidates must first define their character. (Ghost written) By The Legal Times (Apr 23 2007)
• Things Aren't Often What They Seemed... How Have You Fared Since Your Lateral Move?(Ghost written) By The Legal Intelligencer (Feb 05 2007)
• Deep Pockets Don't Matter: Match Your Firm's Strengths to Candidates' Wish Lists (Ghost written) By Texas Bar Journal (Oct 01 2006)
• Market Position is the Key to Recruiting Top Talent. (Ghost written) By The National Law Journal (Jul 03 2006)
• Smaller Firms Rise to Compensation Challenge (Ghost written) By The Recorder (Jun 14 2006)
• Marriages of Convenience By DM News (Oct 21 1996)
• Add Value to Direct Mail Programs By Sales and Marketing Strategies & News (Oct 04 1996)