Maxwell C Losgar

Maxwell Losgar is a Senior Director at Hearst, where he oversees editorial talent bookings for Cosmopolitan, House Beautiful, Seventeen, and Town & Country. With more than twelve years of experience in publishing, he has built a career at the intersection of culture, celebrity, and media, managing bookings and creative partnerships that shape the visual and editorial landscape of leading lifestyle brands.

Throughout his tenure, Losgar has cultivated a robust network of publicists, managers, and agents across Hollywood, New York, and London. He is known for his strategic ability to identify and secure talent ranging from established celebrities to emerging voices whose resonance aligns with the editorial and commercial ambitions of his brands. His work spans the full spectrum of production and partnership, from conceiving magazine covers and digital features to programming cultural summits and curating exclusive industry events.

In his current role, Losgar leads entertainment strategy for several of Hearst’s flagship publications, developing comprehensive coverage plans centered on influential talent whose fandoms intersect meaningfully with brand audiences. He collaborates closely with sales, marketing, and events teams to ensure cohesive cross-platform execution from talent partnerships and content creation to social strategy and performance measurement.

Previously, Losgar held full-time editorial positions at Allure, Architectural Digest, Bon Appétit, Glamour, Marie Claire, Out, Teen Vogue, Vanity Fair, and Vogue. Beyond his current position at Hearst and prior roles at Condé Nast, his contributions extend to Apex for Youth, Departures, Fire Island Tea, Galore, Gay Times, Nylon, Self, Polyester Zine, The Shorty Awards, Tings, and Wealthsimple.

Losgar’s career reflects a deep commitment to storytelling through talent, bridging the creative and commercial sides of contemporary media to craft cultural moments that resonate globally.