Janneke van Geuns

Janneke van Geuns is Head of Data, Measurement & Analytics at Google, where she leads a team of Data Transformation and Analytical Leads. Her team focuses on demonstrating marketing's impact and building a durable ads data infrastructure for Google's large U.S. Financial Services advertisers. Her team consults and partners on projects related to marketing measurement, data strategy, data science and AI. Janneke has been with Google since 2014, holding various analytical roles across multiple industries. Prior to Google, she was a Director of Strategic Analytics at FCB, a creative advertising agency. Originally from Amsterdam, The Netherlands, she moved to the United States in 2008 to pursue her M.Sc in Integrated Marketing Communications, with a specialization in Marketing Analytics, at Northwestern University. Janneke currently resides in Brooklyn with her husband and two young children and loves to bike around the city.