Sophie Sergeenko is Sr. Director of Data and Digital Innovation at HEINEKEN USA, where she oversees the organization’s data strategy, advanced analytics and AI initiatives.
With years of experience building high-performing teams, driving data governance and managing end-to-end data lifecycle, Sophie is passionate about fostering a data-first culture that empowers stakeholders with actionable insights and turns organizational data into competitive advantage.
As the head of digital innovation, Sophie is responsible for ROI-driven adoption of emerging technologies that align with strategic objectives and drive measurable business outcomes.
Leveraging deep expertise in AI, process automation, and digital transformation, she oversees strategic initiatives that bridge the gap between technical execution and business strategy, consistently delivering solutions that enhance operational efficiency and drive organizational growth.
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