Ann Green is the founder/owner of Greenlight Consulting LLC, a small advisory shop designed to help marketers and their agencies optimize their use of insights ax part of the creative process and ultimately improve the performance of their advertising.   Ann has over 30 years of experience in marketing, advertising and brand-building insights. Over the past decade, she has worked with many of the world’s leading brands to develop and implement new marketing “playbooks” for growth.

Passionate about the art and science of advertising, Ann has a long record of advocacy for creativity and the development of innovative research solutions for optimizing advertising performance. She is committed to uncovering rich new creative territories with co-creation and improv and even the optimal uses of AI in the creative process.   

Ann is a member of the ARF Creative Council, Grand Ogilvy Award Juror and Effie Judge.   She is a frequent speaker at industry events and often quoted in leading industry publications.   Also prominent in academic circles having taught at Columbia University, NYU Stern, Darden School of Business and Kellogg School of Management.