Toni Haugh

Toni Haugh, DBA, is a Clinical Assistant Professor in the Division of Programs in Business at NYU SPS, specializing in digital marketing and social media. She brings more than 20 years of global marketing leadership experience across media, e-commerce, technology, luxury goods, and healthcare, including roles at The New York Times, NBCUniversal, The Knot Worldwide, and Acker Wines. Haugh has led international teams and marketing initiatives across multiple markets, with expertise spanning digital strategy, social media, brand strategy, CRM, and growth. Her professional and scholarly interests sit at the intersection of marketing, technology, and the evolving nature of work, including ethical and responsible AI, qualitative research, and leadership. Her research on fractional leadership was recognized by the Academy of Management’s Management Consulting Division with the 2026 Benedictine University Scholar-Practitioner Collaboration Award. An NYU SPS alumna, she earned her MS from NYU and her DBA from Drexel University.