Joe Yakuel attended Tulane University where he graduated with his BS in Finance in 2009 and went on to earn his MBA in Digital Marketing, Entrepreneurship & Innovation, and Business Analytics in 2014 from NYU’s Stern School of Business. He is the founder and CEO of WITHIN, the world’s first Performance Branding company, which he founded in 2015, with a vision of upending the traditional agency-client relationship. WITHIN applies a business-first approach to marketing, helping brands maximize growth by removing silo's between Performance & Brand. WITHIN partners with brands across verticals including Nike, Anheuser-Busch, Facebook, Hugo Boss. Prior to WITHIN, Joe held roles at Quidsi and The Vitamin Shoppe, where he ran eCommerce and retail marketing. WITHIN has generated over $5 billion in revenue for its brand partners through media and creative services.