As a health communicator and digital marketing strategist, Lara helps healthcare providers, health plans, and health tech companies accelerate their engagement with consumers. Her omnichannel expertise includes campaign design, delivery, evaluation, and attribution. Her optimization efforts extend to person development, audience segmentation, and A/B testing. Lara is passionate about translating complex health and medical concepts into easily digestible information for patients and providers using plain language and health literacy principles. Her communications experience extends to strategy development, executing go-to-market plans, as well as media relations.