Joseph J Panzarella

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Adjunct Assistant Professor
Integrated Marketing and Communications
Education
BA, SUNY @ Stony Brook
MS, Syracuse University

Joseph Panzarella is a marketing analytics professional. He’s also held senior level data analyst roles, with over 25+ years’ experience, in the advertising industry. In addition to YU, Joseph has held adjunct instructor positions at several universities including NYU, Columbia University, CUNY and Hofstra University teaching data analytics, statistics and digital marketing.
He’s worked on admired and well-known brands such as: Astellas, Cadillac, State Farm, Verizon, AT&T, Pfizer, Avis Budget Group, and the U.S. Department of Commerce covering many industry verticals.
Among his many highlights include providing analytical support for visible marketing efforts for U.S. Census and Brand USA, the U.S. government’s first global travel destination organization encouraging international travelers to visit the U.S. and support and grow travel-related American Jobs.
Joseph holds a M.S. degree from Syracuse University in Communications with a B.A. from Stony Brook University and currently resides in Long Island, NY.
Courses
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Research Strategies for College
AENR1-UC9771
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Principles of Marketing
BUSN1-UC0943
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Foundations of Advertising Research
DMMK1-CE1004
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Database Management & Modeling
INTG1-GC1025
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Statistical Measurements, Analysis & Research
INTG1-GC1055
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Business Analytics and Data Visualization
INTG1-GC2300
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Independent Study
LRMS1-UC1971