Joe Mefford is a Partner in the eCommerce division of Junction 37 - a full digital marketing agency with offices in New York City and Miami. Joe has over 20 years of experience in digital marketing including Google Ads, Facebook Marketing, eCommerce, and Amazon Advertising. Previously, he was Vice-President of eCommerce for Final Draft Software. Prior to Final Draft, he founded ScreenStyle, an eCommerce store focused on the TV and Film industry. He has spoken at several national and international conferences on search engine marketing, eCommerce, and digital marketing.