Sheldon Wayman

Sheldon Wayman is a long-term adjunct professor at the NYU School of Professional Studies. His course expertise, spanning nearly 20 years at NYU SPS includes:

Jonathan M. Tisch Center of Hospitality

• Research & Data Analytics (graduate)
• Individual Thesis (graduate)
• Applied Research Methods (undergraduate)
• Hospitality Sales & Management (undergraduate)

Division of Applied Undergraduate Studies

• Market & Management Research
• Consumer Behavior
• Independent Study

Division of Programs in Business

• Consumer Behavior (Graduate)

Professionally, Sheldon Wayman is a marketing research specialist with expertise in both quantitative and qualitative research. With 40 years of experience in business-to-business research and events/trade show/exhibitions research, he ensures all surveys meet the highest standards of quality assurance and client satisfaction. Sheldon directs his own marketing research consulting firm known as The Wayman Group, Inc. He has also held research management positions for Fortune 500 companies including, Hearst Business Communications, McGraw-Hill Companies, and Reed Exhibitions.

Publications

• ¿The Buck Stops Here When It Comes to Dollar Incentives¿ By American Marketing Association/Marketing News (Jan 06 1997)