Margaret M O'Keefe
Margaret M O'Keefe

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Adjunct Assistant Professor
Division of Applied Undergraduate Studies
Education
BS, SUNY College at Buffalo
MA, New York Institute of Technology
Cert., New York University

Margaret (Peggy) O'Keefe is a Business and Cross-cultural Communications Professional and Multimedia Specialist. Her career has included experience as a corporate executive, educator, and consultant in strategic media, cross-cultural, and workforce communications. Corporate experience included executive positions with Bankers Trust, The First Boston Corporation, JP Morgan, and Goldman Sachs.
As a corporate media manager at these firms she was in the right place at the right time as new multimedia technologies emerged. She established innovative internal global service delivery and consulting departments producing video, business television, video conferencing and streaming media programs and events. Her insights as a communicator on how technology could be applied and managed facilitated collaboration between senior executives, business managers, creative and technical colleagues around the world.
Cross-cultural communication and diversity management work included college recruitment and firmwide strategic diversity task force assignments at JP Morgan. As an assistant director with the Anti -Defamation League she developed,managed and conducted executive training for the World of Difference Workforce Diversity and Inclusion program.
As an educator she has focused on university, executive, and continuing education, with a particular interest in international students. Currently she teaches a variety of courses in Marketing, Business and Cross-Cultural Communication, International Leadership / Human Capital Management courses at New York University, and The City University of New York. Teaching at CUNY included The Zicklin MBA program and the Contemporary American Business Practices program at Baruch College for International students.
Publications
- Online self study certification credential course - Solving Business Problems With Writing By IABC - Online University (Jul 01 2019)
- On demand webinar certification credential course - Communicating Across Generations By IABC - Online University (Jul 01 2018)
- Reviewing the Cali Lewis Presentation - A Generational Divide? By CMMA e-Visions Journal (Jun 01 2011)
- Critical Incidents Review By CMMA e-Visions Journal (Aug 01 2010)
Courses
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Business Communication
HRCM1-GC1330
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Recruitment, Selection & Career Development
LRMS1-UC0564
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Comparative Management & Leadership
LRMS1-UC0579
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Product Innovation and Management
LRMS1-UC0923
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Fundamentals of Advertising, Media, and Public Relations
LRMS1-UC0941