<p>“Nine out of ten Brazilian kids dream of becoming professional soccer players,” says Brazilian-born <a href="https://www.sps.nyu.edu/explore/degrees-and-programs/ms-in-sports-business.html">MS in Sports Business</a> student Gustavo Giusti. “When I was nine, my country won the World Cup. By thirteen, I was playing soccer in Sweden, Denmark, and Finland. Still, it never crossed my mind that sports could be more than a hobby.”</p>
<p>As an adult, Giusti entered the world of consulting. But after several years, he found himself stuck. His friends were moving forward—new jobs, new cities, new lives—while he felt frozen in place. Several years passed. Until one conversation changed everything. “Someone asked what I actually enjoyed doing in my free time. I said I spent hours reading about soccer and analyzing matches. She looked at me and said, ‘Then why don’t you do that?’ It felt like the most obvious thing in the world.”</p>