<p>Accomplished Historian. Talented Scholar. Consummate Global Sport and Sports Diplomacy Professional. These roles describe NYU SPS faculty member Lindsay Sarah Krasnoff's dynamic career in sports. She is an adjunct instructor at the NYU SPS Preston Robert Tisch Institute for Global Sport who also obtained an MA in Journalism and French Studies at NYU prior to obtaining a PhD in History from CUNY.</p>

<p>As a veteran of the US Department of State's Office of the Historian, Krasnoff conducted several sports briefings for ambassadors to better grasp the sporting cultures and contexts in which they would operate overseas—and how they might tap into the powerful tool of sports diplomacy. Since then, she's contributed reports and analytical pieces to media outlets about global sport and sports diplomacy while building out my consultancy.</p> <p>&quot;I've helped shape the sports diplomacy field, notably basketball diplomacy,&quot; she shared. &quot;I co-directed the SOAS University of London's Basketball Diplomacy in Africa oral history project pegged to the NBA's historic Basketball Africa League and recently published a first-of-its-kind book that unpacks what sports diplomacy can look like—and how it can impact elite-level and professional sports, Basketball Empire: France and the Making of a Global NBA and WNBA.&quot;</p>

<p>According to Krasnoff, there's been greater recognition recently as to how the sports industry has globalized and is far more interconnected than ever. &quot;This means that the ability to work with, and learn from, international counterparts is easier than ever,&quot; she explained. &quot;There's a greater understanding that the sports realm intersects with international affairs and policy since Russia invaded Ukraine and Brittney Griner was wrongfully detained. There are also a growing number of opportunities for those who bring the two sides of these competencies together.&quot;</p> <p>In a year in which the number one NBA draft pick was a French teenager and where we're building up toward the Paris 2024 Olympics, Krasnoff loves to share with her students the ways that French, American, Antillean, and Francophone African ties blend—past and present—through the prism of sports diplomacy.</p>

<p>What's struck Krasnoff most is that from her time as an undergraduate to ambassador, using the prism of sports to convey and relay information—whether facts, history, or the nuances of bilateral relationships, foreign policy, or the business world—resonates with the vast majority of people. These factors inform her NYU SPS courses <i>Sociology of Sport: Sports Diplomacy and Politics; Data, Decision-Making</i>, and <i>Analytics in Sports; Advanced Seminar: Sports Diplomacy; and Globalization of Sports</i>.</p> <p>Of course, the content of her coursework goes beyond the theoretical and intellectual. Even as advancements in technology and AI are transforming the world, students are still graduating into a professional reality where they need to be excellent communicators. &quot;There will still be a need to be skilled at presenting, briefing, and pitching to CEOs, clients, and investors,&quot; she mused. &quot;It will still be necessary to be able to write well across a range of mediums—from executive briefings to talking points and beyond.&quot;</p> <p>Krasnoff believes that, despite the potential capabilities of AI-generated writing tools, there is no substitute for knowing how to do it yourself. The writing process utilizes and fosters other vital skills that will be more important moving forward, such as innovative thinking, critical analysis and synthesis, and allows them to shine through.</p>

<p><span class="p-body">Krasnoff continues to work on <a href="https://www.franceussports.com/" target="_blank" title="FranceAndUs">FranceAndUs</a>, an educational campaign highlighting French and American relations through sports ahead of the 250th anniversary of our bilateral relationship in 2028, which will also be the close of the Paris 2024-LA 2028 Olympic cycle. She is also co-editing a handbook on sports diplomacy alongside international colleagues that will significantly add to our understanding of how this field is shaping the foreign policy and sporting industry realms in the 2020s. </span></p> <p><span class="p-body">Finally, she will again serve as a mentor for the #SIGA Women Global Mentorship Programme. &quot;It's been a real joy to see how one of my former NYU Tisch Institute students has contributed to this initiative, too,&quot; she explained. &quot;In the build-up to the Paris 2024 Olympic Games, I also plan to do more events, guest lectures, panels, and online events related to the themes of my book.&quot;</span></p> <p><span class="p-body">An <a href="/content/sps-nyu/explore/degrees-and-programs/ms-in-global-sport.html" title="MS in Global Sport">MS in Global Sport</a> from NYU SPS can open doors that may have never imagined were possible. See where you can start the next chapter of your career with a degree from the <a href="/content/sps-nyu/about/academic-divisions-and-departments/preston-robert-tisch-institute-for-global-sport.html" title="NYU SPS Preston Robert Tisch Institute for Global Sport">NYU SPS Preston Robert Tisch Institute for Global Sport</a>.</span></p>