<p>Marc Beckman, the founder and CEO of DMA United, an award-winning advertising agency, has an extensive background in both law and marketing. He received his JD from Hofstra University School of Law and was admitted to the bar in New York, New Jersey, and Washington DC.&nbsp;</p> <p>With a diverse client list that includes the NBA, Pepsi, Nelson Mandela, Karl Lagerfeld, Major League Baseball, Sony, and L'Oreal, Beckman has built and executed campaigns across various industries, including fashion, art, music, sports, and entertainment. His connection to NYU SPS began through his work in Web3 and blockchain with Reno Nevada's Mayor, Hilary Schieve. Now he teaches courses in the Executive MS in Marketing and Strategic Communications program at NYU SPS.</p> <p>The <a href="/content/sps-nyu/explore/degrees-and-programs/executive-masters-in-marketing-and-strategic-communications.html" title="Executive Master’s in Marketing and Strategic Communications">Executive Master’s in Marketing and Strategic Communications</a> program is designed by senior-level professionals like Beckman for marketing and PR executives on the rise. This five-semester program begins with a week in-person and concludes with four days in-person, with the remainder of the coursework completed online, providing the flexibility to earn your degree while maintaining full-time employment.</p> <p>We sat down with Beckman to learn more about his path from law to marketing, his experiences in the classroom so far, and his advice for future marketing professionals.</p>

<p>&nbsp;</p> <p>&quot;It gives me tremendous pride to watch as my students begin the semester as a blank slate and then grow to the point whereby they implement my lessons in real time. For example, my students have built NFT marketplaces and Custom GPTs! Amazing.&quot;&nbsp;</p> <p>Beckman is known at NYU SPS for his enthusiasm for watching students grow. This transformation is what keeps him motivated to continue teaching and inspiring the next generation of marketing professionals. Beckman's approach to teaching encourages students to take risks and learn through immersive experiences. He emphasizes the importance of dreaming big, stating, &quot;My students have been inspired to take risks in a safe environment, to learn through immersive experiences, and to dream. Dream!&quot; This supportive atmosphere allows students to explore new ideas and technologies, fostering a culture of innovation.</p> <p>One of Beckman's greatest sources of pride is seeing his students apply their classroom learning to their careers. This real-world application of classroom lessons speaks to the effectiveness of his teaching methods and the practical relevance of his courses.</p> <p>&nbsp;</p>

<p>At the forefront of blockchain technology, Beckman aims to prepare students to leverage their technological skills in their careers. His goal is to narrow their focus to simple and needed real-world applications. &quot;My students tend to learn these difficult concepts when our focus is problem-solving within their career, community, and family ecosystem,&quot; he explains. By contextualizing emerging technologies like blockchain, artificial intelligence, and spatial computing within practical scenarios, Beckman ensures that students can grasp and apply these concepts effectively.</p>

<p>Beckman's advice for current students is straightforward: &quot;Stay curious and keep learning.&quot; He believes that curiosity and a commitment to continuous learning are essential for thriving as post-grad professionals. He also emphasizes the importance of understanding the impact of emerging technologies on culture and society, urging future leaders to be proactive and engaged in their learning.</p> <p>For prospective students, Beckman wants students to get fully immersed in the unique opportunities that New York City offers. &quot;New York City remains to be one of the most welcoming, innovative, and inspiring places in the world. You can find inspiration and learn in the most unexpected places: restaurants, films, museums, live music, the theater, and beyond. Take advantage of the entire New York experience,&quot; he advises.<br> </p> <p>Join the next wave of future-focused communications professionals when you pursue an <a href="/content/sps-nyu/explore/degrees-and-programs/executive-masters-in-marketing-and-strategic-communications.html" title="Executive Master’s in Marketing and Strategic Communications">Executive Master’s in Marketing and Strategic Communications</a>.</p>