<p>Michaela Boruta's deep-seated passion for sharing her wealth of knowledge and experience in event management has been foundational for her teaching career at NYU SPS. Her motivation stems from the desire to help her students advance in their careers with fewer mistakes, accelerating their progress. "The idea that I could contribute to someone's success and advancement in event management keeps me going daily. My students are my biggest motivation to continue with this profession," she says.</p>
<p>We were eager to learn more about Boruta's teaching philosophy, industry predictions, and her advice for future event professionals.</p>
A Rich Learning Experience
<p>Students in the <a href="/content/sps-nyu/explore/degrees-and-programs/ms-in-event-management.html" title="MS in Event Management">MS in Event Management</a> program come from diverse backgrounds—some are already seasoned event professionals, while others are just starting. This creates a rich environment for collective learning. Boruta notes, "Some students dive deeper into the venue and event management field, some explore different roles within the event industry, and others learn what venue management could be like to begin with." One key takeaway from the program is the importance of networking. Every guest speaker and industry professional emphasizes this critical skill, emphasizing its necessity and power in the event industry.</p>
Balancing Theory and Practice
<p>One of Boruta's proudest achievements is witnessing her students' success, whether it's recognition in the industry, securing internships, or landing jobs. "We couldn't ask for more!" she exclaims. However, finding the right balance between theoretical knowledge and practical application remains a constant challenge. Keeping classes relevant and up-to-date with the latest industry developments, real-life examples, and case studies ensures that students are well-prepared for the realities of event management.</p>
The Future of Hospitality
<p>Boruta sees the hospitality industry evolving towards creating more transformative, immersive, and customer-driven experiences. "Our guests want to be part of the event solution, to be heard, and to contribute to the overall event's success," she observes. This trend requires event planners to listen carefully to feedback and tailor events accordingly, ensuring guests feel validated and engaged. Additionally, in today's global climate, guest safety and security have become paramount.</p>
Advice for Aspiring Professionals
<p>For current students aiming to thrive in the hospitality industry, Boruta emphasizes the importance of managing workload and working hours. "It is essential to discuss any unreasonable demands regarding workload and working hours as soon as they seem too much," she advises. Addressing these issues early can prevent unnecessary tension and ensure a balanced, effective team performance.</p>
<p>To stay ahead in the ever-changing hospitality industry, Boruta encourages new leaders to keep abreast of current trends and guest preferences. She explains,</p>
New leaders should be equally keen on following current trends regarding innovative experiences for guests, observing their behavior, and responding to how their preferences change, especially when trying to expand their customer base and attract new clients. They must adapt to such changes and introduce tailored strategies to stay current and expect continued success."
<p>Boruta encourages prospective students to explore the various roles within the event industry. "The classroom is one of the best playfields to do this," she says. She views the class as a dialogue rather than a lecture, urging students to engage actively with their professors, who are often active event professionals. "We are here to guide you, exchange ideas, and help in any way we can."</p>
<p>Faculty members like Boruta make the <a href="/content/sps-nyu/about/academic-divisions-and-departments/jonathan-m-tisch-center-of-hospitality.html" title="Jonathan M. Tisch Center of Hospitality">Jonathan M. Tisch Center of Hospitality</a> stronger, and more adaptable to industry changes year after year. Join the next wave of event professionals by pursuing your <a href="/content/sps-nyu/explore/degrees-and-programs/ms-in-event-management.html" title="MS in Event Management">MS in Event Management</a> today.</p>