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Scott Stanchak

Division of Programs in Business

Innovation Lessons from the NBA's Digital Leader

Fast Facts

  • Serves as Vice President of Digital Products at the NBA, overseeing innovative strategies across multiple leagues
  • Teaches in the MS in Integrated Marketing program, incorporating real-world experiences from his roles at The New York Times, Avis, and the NBA
  • Received a Sports Emmy for his groundbreaking digital work during the NBA’s unprecedented "bubble" season

Positioning Students as Leaders

I aim to help students grasp not only how things work today, but also how emerging trends and technologies could shape the future.”

Leveraging Tech for Marketing Success

How to Break Free from the Status Quo

Genuine Connection at the Heart of Everything

The Benefit of Multi-Industry Experience