<p><span class="p-body">Murphy’s philosophy goes beyond transactional fundraising. “Fundraising isn’t just about securing donations—it’s about storytelling, relationship-building, and mobilizing people toward a shared vision of change,” she explains. Her course, <i>Social Media and Email Fundraising: Building Resilient Digital Communities</i> in Uncertain Times, equips students with cutting-edge digital strategies that inspire action and build long-term connections. She emphasizes the importance of engaging supporters as part of a community rather than treating them as mere donors.</span></p>
<p><span class="p-body">Murphy’s teaching approach is highly practical. Students don’t just learn theory—they work on projects directly relevant to their careers, designing year-round social media strategies and crafting comprehensive GivingTuesday campaigns. “By the time students complete the course, they don’t just have theoretical knowledge—they have a fully developed, actionable fundraising plan they can implement immediately,” Murphy says. She also invites guest speakers from across the sector, ensuring students gain insights from practitioners who are leading the charge in philanthropy and digital engagement.</span></p>