<p><span class="p-body">Piper Henriques has spent her career helping businesses craft creative and effective marketing strategies, working with brands such as MoMA, National Geographic, Disney, and The Macallan, among many others. With an extensive background in content development, UX/UI, and emerging technology, Henriques brings a wealth of industry experience to the classroom at NYU SPS.</span></p>

<p><span class="p-body">A graduate of NYU’s Tandon School of Engineering with a Master’s in Integrated Digital Media, Henriques joined the Division of Programs in Business, initially teaching Digital Marketing before expanding her role to include courses in Social Media. Now, she teaches in both the Strategic Media Communications and Social Media certificate programs, helping students build the skills they need to navigate today’s fast-changing media landscape.</span></p> <p><span class="p-body">Henriques emphasizes the importance of integrating social media into a company’s overall communication strategy. “Social Media is a significant part of the overall Strategic Media Communications of a business,” she explains.</span></p>

<p><span class="p-body">In her courses, students explore branding, storytelling, audience engagement, competitive analysis, and content creation. At the core of her teaching is an emphasis on authenticity—helping students develop marketing strategies that reflect a brand’s values and resonate with its audience.</span></p>

<p><span class="p-body">With media and social media trends constantly changing, Henriques ensures her curriculum remains relevant. “We share industry knowledge to immediately start in the field and address the trends in media, social media, and consumer behaviors today,” she says. From the increasing dominance of video content to the rise of AI and influencer-driven marketing, her students gain real-time insights into the industry. “Students get exposure to the ongoing social media dialogue and learn how to leverage social platforms most effectively.”</span></p> <p><span class="p-body">Henriques’ courses also emphasize hands-on learning. “Students practice producing a video, designing social posts, and using various tools for developing their work,” she says. “Experimentation is highly encouraged. The more they play, the better the outcomes.”</span></p> <p><span class="p-body">For those looking to advance or pivot their careers, Henriques sees the certificates in Social Media and Strategic Media Communications as key stepping stones. “Our Continuing Education courses provide an opportunity to help professionals advance by providing current and immediately useful industry exposure,” she says. “The better you are at understanding analytics, the stronger you will be in any role you choose in the field.”</span></p> <p><span class="p-body">Leverage your tech-savviness for a successful career when you pursue a Certificate in Strategic Media Communications or a Certificate in Social Media today.</span></p>