<p><span class="p-body">After graduating from SPS, Yaffe set his sights on an opportunity at Marriott International. Once he was hired, he dove head-first into the complexities of hotel sales in New York City, working with flagship properties to secure group business. Yaffe's drive to explore travel technology then led him to Roomer Travel, a peer-to-peer marketplace for hotel bookings, where he was pivotal in scaling the business. This venture into the startup world was both challenging and rewarding, providing Yaffe with a platform to exercise his entrepreneurial spirit.</span></p>
<p><span class="p-body">In December 2018, Yaffe joined Hotel Trader as part of the founding team, launching a product that brings a new level of efficiency and transparency to hotel distribution. At Hotel Trader, Yaffe focuses on creating seamless connections between hotels and travel agencies worldwide, offering a cloud-based solution that helps simplify the hotel distribution process. As Head of Growth, his responsibilities span strategic partnerships, technical integrations, and revenue management, highlighting the role of innovation in fostering industry advancement.</span></p>