<p><span class="p-body">Milos Bujisic has spent his career translating research into tools that companies can use. It's a philosophy he brings into the classroom as a professor in the <a href="https://www.sps.nyu.edu/about/academic-divisions-and-departments/division-of-programs-in-business/integrated-marketing-and-communications.html">Integrated Marketing &amp; Communications Department</a> at NYU SPS.</span></p> <p><span class="p-body">Prior to joining NYU SPS, he spent six years at Ohio State University conducting traditional research. After joining SPS, Bujisic's focus shifted to applied research aimed directly at companies and practitioners. He began his studies in International Economy and Foreign Trade at the University of Belgrade before earning both his master's degree and PhD in hospitality management. Bujisic expertise spans consumer products, hospitality, and business consulting, where he has provided both financial and marketing consultancy services.</span></p> <p><span class="p-body">Bujisic was recently promoted to clinical professor in the Integrated Marketing &amp; Communications Department. &quot;Every time I hear that somebody got a promotion, or secured a very good job, or started a company, or became a C-suite executive…that's my ultimate measure of success,” he shares.</span></p>

<p><span class="p-body">In addition to academia, Bujisic runs his own consulting practice, a branding and marketing analytics startup. “I truly teach what I do,&quot; says Bujisic. &quot;I show what we do professionally. I always bring it to the classroom.”</span></p> <p><span class="p-body">One of his most recent applied projects focuses on Brand Social Value (BSV). The BSV is a framework for ranking brands based on how closely their values align with those of consumers, rather than relying on more subjective, traditional brand-trust surveys. The research earned Bujisic and his collaborators the Best Paper in the Branding and Brand Management Track award from the American Marketing Association (AMA). The framework has since evolved into a software solution that companies can use to measure how marketing campaigns affect the relationship between brands and consumers.</span></p> <p><span class="p-body">Bujisic's latest project “Marketing to Machines,” focuses on what happens when both buyers and sellers delegate decisions to AI algorithms, a topic he presented this summer at CoDIT (the International Conference on Control, Decision and Information Technologies) in Bari, Italy. Last but not least, Bujisic is preparing a follow-up to his research on Brand Social Value (BSV) using data collected from five European countries: Italy, France, Spain, the UK, and Germany.</span></p>

<p>Bujisic’s courses at SPS are primarily focused on Marketing Analytics, including statistics and marketing research, although he also teaches Digital Marketing and Integrated Marketing each spring. Whether his students are taking on more technical or branding courses, Bujisic always emphasizes personal responsibility over grades. He encourages students to treat the classroom as a space for experimentation. “The classroom is a safe space where you can do the wildest and most creative things,” he says. “When you're working for a client, you're limited by budgets and client preferences. You can take a lot more risks in the classroom.”</p> <p>When asked what advice he’d give students, Bujisic stresses that presenting and learning how to sell an idea well is extremely important. &quot;This is something AI is not going to replace,&quot; he says. &quot;Even ideas that are average, but presented well, are usually more interesting than a very good idea that isn't. Especially now, in the age of AI, that's become critical.”</p> <p>Start learning from top professionals in the field by joining the next wave of innovative marketing professionals when you pursue an <a href="https://www.sps.nyu.edu/content/sps-nyu/explore/degrees-and-programs/ms-in-integrated-marketing.html">MS in Integrated Marketing</a>.</p>