Building Your Substack: From Blank Page to Thriving Publication

This course guides aspiring writers through the full journey of launching and growing a compelling Substack publication. Students will learn how to set up their publication, define a distinct voice, and craft a content strategy that resonates with readers. The course dives into the art of storytelling as a foundation for building genuine connection with an audience—covering topics like finding your niche, developing a consistent publishing rhythm, and using newsletters to deepen reader relationships over time.
Students will also explore strategies for growing subscribers organically and positioning themselves as writers and storytellers with a lasting presence. By the end of the course, participants will have a live Substack publication, a clear content strategy, and the confidence to keep building their audience long after the course ends.

More details:
Registering at least three weeks prior to the course start date is highly recommended.
This course may be used to fulfill the requirements of the Certificate in Storytelling. It may be taken to pursue the certificate, or as a standalone course.
Continuing Education Units (CEU) : 2

You'll walk away with

• A clear content strategy tailored to your voice and goals
• A defined niche and target audience to write for
• Final project of a publication-ready Substack
• A digital badge you can post on your LinkedIn or share with your professional network

Ideal for

• Aspiring writers or storytellers looking to publish personal essays, cultural commentary,
• or narrative nonfiction
• Professionals in any field who want to share real-life stories or opinion pieces through their own online publication
• Freelancers, bloggers, or content creators aiming to create a consistent writing practice and develop an online publication