This course is an examination of international professional sports leagues. Topics to be covered include: the structure of professional sport league governance across the globe; a systematic comparison of professional leagues in Europe, Asia Pacific, North and South America; challenges in governing professional sport in the age of globalization; the relationship between professional leagues in various international regions; the impact of American pro sport leagues expansion into other international region¿s on the destinations pro sport leagues; an examination of marketing, public relations, licensing, sponsorship; and the sale of media rights as pro leagues expand into new international regions.
Continuing Education Units (CEU) :