This course provides historical context relating to the interrelationship between sports and the broadcast media; an examination of the fee structures from broadcast rights, which represent the majority of revenue earned by major sports entities and events; and an in-depth understanding of the current trends and issues affecting the sports broadcast industry such as over-the-top media services. In this course, students will develop an understanding of the various broadcasting models used by all forms of sports broadcast media, and will also gain hands-on experience creating their own digital broadcast media pieces, such as podcasts and vodcasts, and will develop strategies to integrate these media on websites, social media, and OTT streaming channels.
Continuing Education Units (CEU) :